LATEST FIELD OBSERVATIONS
‘Good enough’ usually isn’t: Traps that can sabotage MVP success
Minimum Viable Product. Minimum Awesome Product. Minimum Loved Product. No matter what you call it, your product needs to delight users on the first release and every iteration beyond that, or it will fail.
Roundup: Cincinnati Design Week 2018 / Presenting Sponsor Openfield
Bringing new lessons and a refreshed perspective to our work. For a second year running, we were proud to support AIGA Cincinnati during this weeklong celebration of design featuring more than 15 individual events. Read the recap!
Three ways research improves UX outcomes
Research is the foundation of best-practice UX, leading to gains that can be transformative for digital products. But all too often, product teams either forego research altogether, or they fail to implement it properly.
UX is not a one-time event
Keep it active … or face the consequences. While many organizations make the commitment to implement UX practices, we’ve found that many adopt best practices of UX only to a point.
Running the numbers
Do you really know what’s at stake? Check out these calculators to help you combat the risks of UX inaction and envision your ROI.
User experience means all users, part 3
Inclusive design is a holistic approach to product design that yields products that are usable for everyone to the greatest extent possible.
Advanced UX elevates student engagement.
REEF Education fosters stronger connections between students and educators.
A website overhaul guarantees parking and reduces stress.
For the savvy traveler, happiness is a reserved parking spot at the airport.
Aligning the user experience of an enterprise sales app can open closed doors.
The Centurion Sales App for iPad delivers insights that are transforming conversations about price into ones about value.
Patient engagement enabled by research and design leads to better healthcare.
We’re helping Premier Health envision, plan and execute big ideas.