So, what does innovation look like?
The brand identity and visual language is memorable enough to
live on its own, as well as, alongside the The Henry Ford's master
brand. The brand identity system was designed with multiple media
applications in mind, from online applications to broadcast, print,
merchandise and signage. As new communications needs arise, our
team is responsible for providing ongoing design and executional
oversight, ensuring a consistent delivery of online and offline
An effort like this takes a lot of contributors.
We continue to work closely with The Henry Ford's internal teams
and external partners to ensure OnInnovation.com meets the
requirements of all and the visual brand is properly executed
across all media.
Internal collaborators at The
Henry Ford include:
- Institutional leadership team
- Marketing / communications leadership and staff
- IT leadership team and staff
- Curatorial / research staff
- Sponsorship development team
- Educational outreach department
- Internal web development resources
External partners and
Invent the interface to history's most inventive people? It's a
good thing we love a challenge.
OFC provided strategic planning,
design and development services that led to the launch of
The process began with a thorough benchmarking and analysis of
best-in-class video and knowledge sharing outlets. Next, we created
the site architecture and designed a clean, easy-to-use interface
that would appeal to a wide variety of audiences from industry to
educational communities. We also provided all front- and back-end
as, CMS development and database integration.
We implemented a CMS that plays
well with the client's existing data sources.
We worked closely with the client's internal IT and development
teams to meet database and CMS requirements. Umbraco, an
open-source, ASP.net-based CMS was chosen for its ability to
leverage existing data structures. The new CMS allows our
clients to efficiently and collaboratively manage the site. In
addition, Umbraco's highly programmable structure meant there were
no limits on our design.
The creation of tiered permissions allows the marketing
department, curatorial staff, and outside content partners to
effectively contribute to the site's content structure. In addition
to the research and installation of the CMS, we continue to provide
ongoing server and website maintenance support, as well as,
education to The Henry Ford's curatorial staff.
Advanced search and filter tools
provide users a quick pathway to the videos.
How do you create tools that allow users to search and watch over
400 video clips? (Did we mention 700 more are coming in the next 12
months?) First, we developed advanced search functionality that
allows users to quickly sort and filter hundreds of video segments.
We also engineered an interactive transcript feature that enables
users to scan through video transcripts with clickable text that
jump to the corresponding points in the videos. Our custom playlist
feature allows The Henry Ford's historians and thought leaders to
quickly and easily create curated playlists within the CMS.
We oversaw implementation of
video hosting services.
As part of our services, we evaluated and recommended video
hosting providers. Now that the public beta has launched, we
provide ongoing support, management, traffic analysis and
integration of newly released features offered by the video host,
including closed-caption integration and other advanced
With a name like "OnInnovation", you better stay ahead of the
We're supporting the
institution's digital marketing and social media
Audience expectation evolves rapidly. Part of our role is to
provide ongoing consultation on future phase enhancements that
support the OnInnovation project and the institution's vision of
being America's greatest history attraction. We continue to provide
digital marketing and social media design and development
OFC's consultation on social media integration includes
planning, design and development services. Our efforts are focused
on ensuring a consistent brand experience is delivered across
outlets such as
Brightidea. The integration of social media content streams
from the innovators' own outlets makes OnInnovation a
conversational hub. The addition of a user polling feature elicits
input from the following.
We're helping to build a
community to grow with the site.
We planned and integrated community-building features such as
online polls and the OnInnovation blog which allow followers to
weigh in on important topics affecting entrepreneurs and inventors.
In an effort to reach the educational community, we provided
graphic and development services for
Ignite 2010: An OnInnovation Classroom Challenge that rewards
teachers for incorporating assets from OnInnovation.com into their
The OnInnovation blog allows
their followers to engage in a deeper conversation.
We designed, built and integrated
the blog feature that serves as a crucial thought-leadership
tool enabling The Henry Ford to continue the dialog and create
meaningful connections with their audiences. The development
infrastructure is designed to help generate substantial amounts of
traffic via RSS and links.
Additionally, search engines are attracted to fresh content.
That, and the category features that allow for the effective
aggregation of content according to themes makes it more efficient
for search engines to index the content.