A recipe for driving traffic: helping Armour Eckrich reach your table in time for the big game.
As part of a coordinated effort centered around the Super Bowl, Margherita Italian Meats was offering recipes that went great with the big game. Openfield Creative was hired by Margherita's sales promotion partner, Fever LLC, to produce a microsite that featured recipes for tasty dishes including appetizers, sandwiches and entrees.
The site was backed by a print mailer and coupon campaign designed by Fever to increase traffic, build brand awareness and drive sales.
The design of the microsite we developed was such a hit, it ultimately was adopted as the look and feel for the main Margherita Meats site.