Based at Toronto International Airport, Field Aviation is one of the oldest, most knowledgeable and most experienced aircraft modification companies in North America. Since 1947, it has served private- and public-sector clients throughout the world.
Field Aviation selected Openfield Creative to design and develop a new website that highlights the company's modification services, as well as, celebrates its long history in aviation. OFC started with a complete overhaul of the site architecture and content. After a strategic reorientation of the content, we created a fresh new design that sets a new bar among Field's competition. As part of the assignment, Openfield provided a new content management system that allows Field's team to keep site content up-to-date.
According to Google Analytics, compared to the category of aerospace and defense, the new Field Aviation flies much higher than the competition:
- 60% higher time on site
- 30% higher pages per visit
- 30% lower bounce rate
- 14% higher new visits.
Additionally, the new Field Aviation website led the overall look and feel of six new videos created to highlight the company's capabilities and history.