Openfield Creative

Field Aviation

 
 
 

Based at Toronto International Airport, Field Aviation is one of the oldest, most knowledgeable and most experienced aircraft modification companies in North America. Since 1947, it has served private- and public-sector clients throughout the world.

Field Aviation selected Openfield Creative to design and develop a new website that highlights the company's modification services, as well as, celebrates its long history in aviation. OFC started with a complete overhaul of the site architecture and content. After a strategic reorientation of the content, we created a fresh new design that sets a new bar among Field's competition. As part of the assignment, Openfield provided a new content management system that allows Field's team to keep site content up-to-date.

According to Google Analytics, compared to the category of aerospace and defense, the new Field Aviation flies much higher than the competition:

  • 60% higher time on site
  • 30% higher pages per visit
  • 30% lower bounce rate
  • 14% higher new visits.

 

Additionally, the new Field Aviation website led the overall look and feel of six new videos created to highlight the company's capabilities and history.

 

 
 
Josh BarnesLinkedIn
Brandon BlanggerLinkedIn
Brian KeenanLinkedIn
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Cincinnati, Ohio 45202

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