There's something wonderful about the smell of ink on paper. It reminds us of our roots as designers. With the digital communications revolution came calls for the death of print. Take one look at Egg2Cake's products and you'll know that decree can be filed under "Guess Again".

Openfield created the website, content management system (CMS), Blog and Facebook presence for Egg2Cake, a family and lifestyle product company which creates paper goods that are part playful, part practical and always meaningful. In today's fast-paced world of endless information, distractions and stress, the company strives to help people plan for, celebrate and capture not only life's milestones but the in between moments as well, from the mundane to the memorable.

We'll admit this assignment was an no-brainer for us... Egg2Cake's products reflect a passion for the creative life, and a keen and constant vigilance for the finer details and humorous moments that can get lost in the daily shuffle. The company aspires to be joyful, curious and observational in all that they do. Their content-driven products serve to inspire, connect and organize with a fresh, illuminating point of view, unassuming style and calming simplicity.

The name of the company reflects a deep appreciation for the creative process, as well as, for life itself. "Egg2Cake" has unique meaning within all three of its product categories: parenting, entertaining and celebrating. In the parenting realm, it speaks to the adventures of pregnancy and baby's first year, which culminates in the first birthday. In the entertaining and celebrating realms it represents culinary pursuits. And in the broader sense, Egg2Cake symbolizes the creative process from idea to execution.

External Links

Egg2Cake.com
Facebook.com/Egg2Cake
Blog
Twitter.com/Egg2Cake

Project Categories

Web / Mobile Design and Development
Digital Marketing and Social Media

Project Tags