ShareOur assignment: to create a motion graphics overview video that expresses the features and benefits of Decision Lens' software.
What do Johnson & Johnson, the NFL, Amtrak, the Navy, USDA, Department of Education, and NASA all have in common? They've all used Decision Lens' software to help enable effective decision making. Based on the analytical hierarchy process, the company provides easy-to-use software solutions to take the guesswork out of mission-critical enterprise planning, financial, IT and performance-related decisions.
Regarding their decision to hire us to create an overview video, 30-second broadcast spot and other items, we'll let the client's words speak for themselves. We asked John Saaty, CEO of Decision Lens, if he would provide a testimonial. His response was heart-warming.
"Hi Brian - absolutely. I would say that you guys are clearly separated and above anyone else we looked at in this field. I literally searched for 2 years to find this. Most companies that do this first look at the software, features, functions, etc and then try to stretch it into some sort of a 2 minute online demo without really explaining to the user "why" they are looking at it.
Openfield Creative took the time to understand and internalize our business at a visceral level - you wanted to know "what" we were doing before you asked "how" we were doing it. In fact, I don't think we even showed you the software on the first call, and the software never seemed to be the actual center of our discussions when we talked. You understood that we're not just pushing technology. So many of the marketing firms just take "the product" and repackage it in various ways and shove it back to the customer to take out to the market - but there is no 'story'. It's a shell that lacks the passion and captivation that a real story contains - we wanted a "mini-movie". Your ability to understand actually what it means to seek to make better decisions - and how to tell that story and represent it visually in a new and exciting way - was the point of brilliance. Because of the talent of your team and your confidence in motion graphics - what I will call a "cinematic effect" - that meant that you weren't constrained in your thinking. And so what came out of that was a theme - the arrows looking for a better way to make decisions - and the movie-like quality of telling our story in 2+ minutes. We are getting phone calls from the local ad run we are doing - people love it.
My father is a professor - world renowned because he developed the underlying methodology that drives Decision Lens (the Analytic Hierarchy Process). It's taken him decades of work to refine the teaching of this down to something that can be easily consumed, but that still spans 8 class periods. You guys took that and conveyed most of it in just over 2 minutes. It's frankly unbelievable. Really well done. And also the overall fresh look and feel to the brand and approach - that's the other thing that set you apart. Our brand was all about simple lines, simple palettes, innovation, directness, genuine feel, but had to not have that hackneyed approach that so many demos do."
- John Saaty, CEO, Decision Lens
Music to our ears.
