My fellow Americans, there has never been a more critical time to inspire the next generation of our high-tech workforce. Whether you're a student or parent, an employer or guidance counselor, policymaker or just someone interested in the world of Advanced Technological Education, ATETV can be a valuable resource for you.
Showcasing the best in Advanced Technological Education from community colleges across the country, this weekly online video channel and social network features a new episode every Monday and serves networking capabilities that connect students and educators with prospective employers in technical fields.
ATETV is funded in part by the National Science Foundation (NSF). The initiative is produced by The Association for Interactive Media Education (AIME), a national non-profit dedicated to the purpose of helping other 501(c)(3) education and non-profit groups utilize technology for teaching. It began as a collaboration between the Association for Interactive Media Education (AIME) and Pellet Productions, Inc. in response to research that showed prospective students and others in the community college world get much of their information through the Internet. So whether they're on a computer, a cell phone, an iPhone or now an iPad, they're looking for dynamic, visually appealing information that's easy to digest in a short period of time and points them to additional resources if they want. This format also enables the colleges to download the content from the Web so that they can use it on their own websites.
Project TagsEducation, Technology, Video Integration, Content Management Systems (CMS), Blog Creation, Social Media
ATETV approached us with three broad project requirements:
1. Brand Identity
Create a brand identity that would appeal to a variety of audiences including students, parents, educators, guidance counselors, industry and government officials.
Create a website that would serve as the hub for the ATETV initiative and be a tool that educators can use to engage and inspire the high-tech workforce of tomorrow.
3. Social Media
Leverage existing social media outlets and online technologies to efficiently and cost-effectively deliver ATETV success stories.
A multi-outlet digital strategy: How do you want your content today?
The brand identity is the nucleus of the story.
First, we created a logo and visual language that serves
as the platform for all ATETV outlets and media.
ATETV.org serves as the focal point for the educational initiative.
The process of building the interface for ATETV began with benchmarking and analysis of best-in-class video outlets. Extensive technology planning ensured the future CMS would unite disparate online technologies into one solution. OFC was responsible for setup and management of SQL Server database and website hosting. The video hosting solution resulted in reduced overhead by utilizing YouTube as a free video hosting platform, as well as, leveraged the power of that site's enhanced branding options for non-profit channels.
Advanced search functionality allows users to sort and
filter the videos according to what's relevant to their
The content management system was flexible enough to
unite disparate online technologies under one roof.
A Wordpress-based Blog allows ATETV to engage followers
with fresh, relevant content.
Social Media extends the core technology and connects the community.
YouTube's free video hosting platform reduces overhead,
provides enhanced non-profit branding status and gives us access to
the world's most pervasive video outlet.
Facebook and Twitter design support and consultation
help ATETV extend its brand in high-traffic areas.
iTunes podcast downloads give viewers one more way to
consume ATETV's content.
Additional online tools help distributors spread the word via email marketing, broadcast outlets and on DVD.
Free high-resolution downloads allow the story to be
told via broadcast and DVD distribution.
HTML emails generate additional site traffic
Our project management methodology worked so well that
the client adopted it as their own.
ATETV recognized by the U.S. Department of Education.
October 23, 2009 - In a crowded room, filled with close to 800
national leaders in the fields of technician education, AIME was
publicly recognized by the current Under Secretary of U.S.
Department of Education, Martha Kanter for their recent work on
www.atetv.org. Having witnessed the ATETV videos on the main
screens of a national conference, Ms. Kanter began her speech by
calling the work, "an example of the innovative thinking of the
people in the room."
She went on to elaborate by saying that "close to 30% of all high
school students never make it to graduation because they don't see
any options for themselves and their futures. To reach them, you
have to make an effort to speak their language."
This is exactly what AIME set out to do with this project. ATETV
started with input from students and their experiences and was
built to present information about science and technology career
pathways according to that reality.
The initiative spans multiple online outlets allowing ATETV to reach users in their favorite digital hangouts.
- ATETV Blog
- iTunes Podcast
"[ATETV.org] is an example of the innovative thinking of the people in the room."
Under Secretary, U.S Department of Education