ATETV approached us with three broad project requirements:

1. Brand Identity

Create a brand identity that would appeal to a variety of audiences including students, parents, educators, guidance counselors, industry and government officials.

2. Website

Create a website that would serve as the hub for the ATETV initiative and be a tool that educators can use to engage and inspire the high-tech workforce of tomorrow.

3. Social Media

Leverage existing social media outlets and online technologies to efficiently and cost-effectively deliver ATETV success stories.

A multi-outlet digital strategy: How do you want your content today?

The brand identity is the nucleus of the story.

First, we created a logo and visual language that serves as the platform for all ATETV outlets and media.
We applied the new design scheme to a variety of applications including online communications, as well as, offline tradeshow signage and promotional materials.

ATETV.org serves as the focal point for the educational initiative.

The process of building the interface for ATETV began with benchmarking and analysis of best-in-class video outlets. Extensive technology planning ensured the future CMS would unite disparate online technologies into one solution. OFC was responsible for setup and management of SQL Server database and website hosting. The video hosting solution resulted in reduced overhead by utilizing YouTube as a free video hosting platform, as well as, leveraged the power of that site's enhanced branding options for non-profit channels.

Advanced search functionality allows users to sort and filter the videos according to what's relevant to their lives.
The resulting functionality allows users to quickly sort and filter over 30 weeks worth of episodes, each comprised of multiple video segments.

The content management system was flexible enough to unite disparate online technologies under one roof.
In addition to implementing an open-source ASP.net-based CMS, OFC provided training and oversight to ATETV content managers, ensuring they have full control over the site's content. We continue to provide support for additional design and content updates to enhance the usability of the site.

A Wordpress-based Blog allows ATETV to engage followers with fresh, relevant content.
OFC designed, developed and integrated the new blog built upon Wordpress, the world's most supported blogging platform. The blog also increases search engine visibility for the initiative through its continuously refreshed content and ability to be easily indexed by Google, Bing, Yahoo and others.

Social Media extends the core technology and connects the community.

YouTube's free video hosting platform reduces overhead, provides enhanced non-profit branding status and gives us access to the world's most pervasive video outlet.
OFC consulted with ATETV to help them set up and capitalize on YouTube's non-profit features. These advanced options allow for additional branding options and promotional features not found in traditional channel preferences. And utilizing YouTube's free hosting platform greatly reduced costs which maximized funding from the National Science Foundation (NSF). OFC worked within YouTube's platform to extended the brand identity and maximize channel design opportunities. We also provided strategy and implementation of linkage approaches from the YouTube channel to all other ATETV outlets.

Facebook and Twitter design support and consultation help ATETV extend its brand in high-traffic areas.
Maximizing unique design opportunities and constraints of each outlet, OFC created a cohesive visual experience across all outlets.

iTunes podcast downloads give viewers one more way to consume ATETV's content.
OFC is responsible for setup and weekly upkeep of the iTunes podcast feed. It's one more way ATETV is using a highly-impact, free outlet to provide convenient delivery of their content. Additionally, the video podcasts allow mobile users to watch ATETV videos wherever they are, whenever they want.

Additional online tools help distributors spread the word via email marketing, broadcast outlets and on DVD.

Free high-resolution downloads allow the story to be told via broadcast and DVD distribution.
OFC helped ATETV set up and maintain an online storage system, LiveDrive, to provide high-resolution files. The solution allows local broadcasters to air ATETV episodes on community outlets such as cable access and other public television networks. By providing the production-ready files needed to create and distribute ATETV episodes on DVD, we are again extending the reach of the initiative. As part of the high-resolution downloads feature, we created an info capture system to build ATETV's database of distribution partners.

HTML emails generate additional site traffic weekly.
An ongoing HTML email campaign creates a weekly spike in website traffic. OFC provided the setup, design and development support utilizing MailChimp, a leading email distribution and tracking outlet. We trained the client's internal team on the use of this system, limiting outside vendor fees.

Our project management methodology worked so well that the client adopted it as their own.
OFC recommended and consulted on the setup of a robust online project management system that provides 24/7 access to collaboration tools such as project commenting, scheduling and file management for ATETV's internal team and multiple partners that include video series producers, copywriters, public relations and the OFC design and development teams.